e-Business Plan: Project Objectives

As noted in the business description lesson, most business plans don't include project objectives. However, there are exceptions. In a business case the target audience senior management will want to know specifically how the proposed project's mission and goals will be accomplished. Adding credibility to a small business plan and the need to demonstrate feasibility for a plan are two other good reasons to include project objectives. For whatever reason, if you need to write project objectives for your business plan, then this lesson will assist you.

The lesson outline is:
What is a Project Objective?
How to Write Project Objectives

What is a Project Objective?

Even more than how goals define a mission statement, objectives define a goal. In fact some people refer to an objective as a subgoal. Formally then, an objective is a statement, derived from a business goal, that describes a short-term, specific, verifiable condition that must exist to fulfill the affiliated goal.

As its name implies, project objectives are linked to a project. Goals don't just happen. To carry out the tasks inherent in a goal statement one or more projects are started. The outcomes or deliverables of a project are its objectives.

If a mission statement expresses what is to be done and goals state how the promise of the mission statement is to be fulfilled, then project objectives state when, where, who, and by how much.

How to Write Project Objectives

A popular rule for writing good objectives is that they be SMART objectives. The characteristics of a SMART objective are:

To illustrate the objective writing process, consider the Purma Top Gifts goal "Create a well-designed Web site that is fast, easy to navigate, responsive, and gives visitors the information they need." Some illustrative objectives for this goal are:

You now have all you need to write some project objectives, as required in assignment 5 in the Business Description lesson.

Navigation Guide for the e-Business Plan Tutorial
Introduction to the E-Business Plan Tutorial
   Top Ten Resources for Writing an e-Business Plan
Fundamentals of e-Business Planning
Writing a "Read Right" Plan
Executive Summary
Business Description
   Mission Statement
   Business Goals
   Project Objectives
   Business Model
Market Analysis
Competitor Analysis
Financial Statements
Making an Effective Business Plan Presentation
Appendix: e-Business Plan Tutorial Assignments

This e-Business Plan lesson was last updated on June 7, 2005. Questions, comments, and suggestions for improvement can be sent to Dennis Viehland (d.viehland@massey.ac.nz).