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Multiple Choice



This activity contains 12 questions.

Question 1.
_________ advertising is important for mature products because it keeps consumers thinking about the product.


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Question 2.
Which of the following is the factor that should be considered when setting a budget?


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Question 3.
All of the following statements are true, except:


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Question 4.
Developing a creative strategy requires which of the following message steps?


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Question 5.
A _______ message execution shows one or more people using the product in a normal setting.


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Question 6.
Measuring the qualitative value of message exposure through a given medium is measuring____.


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Question 7.
Which of the following statements is true?


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Question 8.
Many companies use the ________ method, setting their promotion budget at a certain percentage of current or forecasted sales, or they budget a percentage of the sales price.


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Question 9.
The three major methods of advertising pre-testing are:


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Question 10.
Which of the following is a major advertising media?


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Question 11.
Which of the following is not a major promotional tool?


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Question 12.
In the designing the message the marketing communicator must do all of the following except:


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