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Video Case

Lands' End Information Systems

Lands' End is one of the world's top direct-mail merchandisers. Information systems touch every aspect of the business and are crucial to its success. Systems exist for everything from order taking to tailoring. The company's systems philosophy is to maintain smooth operations at all times. The Lands' End Web site has augmented the customer experience and relies on the same systems fidelity as the traditional sales channels.

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This activity contains 5 questions.

Summarize the ways in which information systems are the backbone of Lands' End's operations.

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How do information systems support the Lands' End philosophy?

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What are some of the businesses processes that Lands' End supports with information systems?

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What types of information technology does Lands' End utilize to support its business?

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Explain how Lands' End uses information systems to connect with and target its customers.

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