Content Frame
Note for screen reader users: There is text between the form elements on this page. To be sure that you do not miss any text, use item by item navigation methods, rather than tabbing from form element to form element.
Skip Breadcrumb Navigation
Home  arrow Chapter 9  arrow Study Guide

Study Guide

Student Objectives

After completing this chapter, you will be able to:

  1. Describe the unique features of e-commerce, digital markets, and digital goods.
  2. Analyze how Internet technology has changed value propositions and business models.
  3. Describe the various types of e-commerce and how e-commerce has changed consumer retailing and business-to-business transactions.
  4. Evaluate the role of m-commerce in business and describe the most important m-commerce applications.
  5. Compare the principal payment systems for electronic commerce.


This activity contains 35 questions.

Question 1.
Because e-commerce is ubiquitous it reduces


Open Hint for Question 1 in a new window.
 
End of Question 1


Question 2.
The ability of consumers to use the Internet to discover the actual costs merchants pay for products is called


Open Hint for Question 2 in a new window.
 
End of Question 2


Question 3.
Changing the delivered product or service based on a user's preferences or prior behavior on the Internet is called


Open Hint for Question 3 in a new window.
 
End of Question 3


Question 4.
Pricing a product or service on the Internet according to changing supply and demand situations is referred to as


Open Hint for Question 4 in a new window.
 
End of Question 4


Question 5.
Removing the middleman and selling directly to a consumer in a digital marketplace is called


Open Hint for Question 5 in a new window.
 
End of Question 5


Question 6.
Individuals use ________ sites to expand the number of business or social contacts by making connections through other people.


Open Hint for Question 6 in a new window.
 
End of Question 6


Question 7.
________ are published audio broadcasts via the Internet later downloaded to portable music players.


Open Hint for Question 7 in a new window.
 
End of Question 7


Question 8.
Which of the following provides a technique businesses use to help create unique personalized Web pages for each user?


Open Hint for Question 8 in a new window.
 
End of Question 8


Question 9.
Companies use ________ internally to communicate and exchange ideas about projects and company news.


Open Hint for Question 9 in a new window.
 
End of Question 9


Question 10.
Which of the following is currently the fastest-growing type of business-to-business e-commerce?


Open Hint for Question 10 in a new window.
 
End of Question 10


Question 11.
Single, digital marketplaces based on Internet technology for many different buyers and sellers are called


Open Hint for Question 11 in a new window.
 
End of Question 11


Question 12.
Web sites specifically designed for m-commerce are called


Open Hint for Question 12 in a new window.
 
End of Question 12


Question 13.
Which of the following electronic payment systems extend the functionality of credit cards so they can be used for online shopping payments?


Open Hint for Question 13 in a new window.
 
End of Question 13


Question 14.
Which of the following electronic payment systems were developed for purchases of less than $10?


Open Hint for Question 14 in a new window.
 
End of Question 14


Question 15.
PayPal is a perfect example of


Open Hint for Question 15 in a new window.
 
End of Question 15


Question 16.
Only since 2006 has consumer e-commerce "slowed" to a 25 percent annual growth rate.


Open Hint for Question 16 in a new window.
   
 
End of Question 16


Question 17.
The technical standards for conducting e-commerce are universal standards.


Open Hint for Question 17 in a new window.
   
 
End of Question 17


Question 18.
E-commerce greatly increases market entry costs for merchants.


Open Hint for Question 18 in a new window.
   
 
End of Question 18


Question 19.
Information density in e-commerce markets make prices and costs less transparent.


Open Hint for Question 19 in a new window.
   
 
End of Question 19


Question 20.
The Internet shrinks information asymmetry.


Open Hint for Question 20 in a new window.
   
 
End of Question 20


Question 21.
In general, the cost of producing the original first unit of digital goods is relatively low.


Open Hint for Question 21 in a new window.
   
 
End of Question 21


Question 22.
Online auctions are available for business-to-business e-commerce in addition to consumer-to-consumer e-commerce.


Open Hint for Question 22 in a new window.
   
 
End of Question 22


Question 23.
Users must click on a banner ad to make it disappear.


Open Hint for Question 23 in a new window.
   
 
End of Question 23


Question 24.
A portal is a "supersite" that provides a comprehensive entry point for a huge array of resources and services on the Internet.


Open Hint for Question 24 in a new window.
   
 
End of Question 24


Question 25.
A pure-play Internet business model is one in which the business migrated from a bricks-and-mortar base to an Internet-only company.


Open Hint for Question 25 in a new window.
   
 
End of Question 25


Question 26.
"Blog-watching" is cheaper and faster for analyzing consumer interests than traditional focus groups and surveys.


Open Hint for Question 26 in a new window.
   
 
End of Question 26


Question 27.
Electronic data interchanges (EDI) are based on proprietary systems.


Open Hint for Question 27 in a new window.
   
 
End of Question 27


Question 28.
Private industrial networks rely on intranets to coordinate processes between a business and its suppliers and other key business partners.


Open Hint for Question 28 in a new window.
   
 
End of Question 28


Question 29.
Location-based applications take advantage of the unique capabilities of mobile technology.


Open Hint for Question 29 in a new window.
   
 
End of Question 29


Question 30.
Electronic check systems are useful in business-to-business e-commerce.


Open Hint for Question 30 in a new window.
   
 
End of Question 30


Question 31.




Open Hint for Question 31 in a new window.
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 31


Question 32.




Open Hint for Question 32 in a new window.
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 32


Question 33.




Open Hint for Question 33 in a new window.
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 33


Question 34.




Open Hint for Question 34 in a new window.
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 34


Question 35.




Open Hint for Question 35 in a new window.
 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 35





Pearson Copyright © 1995 - 2010 Pearson Education . All rights reserved. Pearson Prentice Hall is an imprint of Pearson .
Legal Notice | Privacy Policy | Permissions

Return to the Top of this Page