After completing this chapter, you will be able to:
- Demonstrate how enterprise systems achieve operational excellence by integrating and coordinating diverse functions and business processes in the firm.
- Demonstrate how supply chain management systems coordinate planning, production, and logistics with suppliers.
- Demonstrate how customer relationship management systems achieve customer intimacy by integrating all customer information and making it available throughout the firm.
- Assess the challenges and new opportunities raised by enterprise applications.
This activity contains 35 questions.