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Video Case

Schneider National

Schneider National is the largest truckload carrier in North America. The company moves nearly 1,000,000 truckloads per year and attributes its success to a forward-thinking approach to information technology. Schneider uses a custom electronic data interchange (EDI) system to connect major customer's with the company's corporate business center. The company also gives its drivers a prominent role in day-to-day business processes. The drivers are just one segment of the workforce that shares the load of maintaining a productive management information system.

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This activity contains 5 questions.

Describe how EDI enhances Schneider National's ability to work with customers. What are the advantages of using EDI technology?

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How does Schneider use StarServ satellite technology to improve its business communications?

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How does Schneider utilize its drivers to run business processes?

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What other tools does the company use to manage data flow?

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What is Schneider's main corporate communications goal?

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Pearson

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