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Video Case

Acxiom Marketing Information

Rob Morgan is the driver of the Acxiom Nascar Racing truck. Possessing the right information at the right time is the key to being safe and successful. Acxiom builds and maintains data warehouses to make this possible for a wealth of customers who look to the company for customer relationship management help. Morgan receives a constant stream of information from his crew in just the same way that Acxiom provides data to its customers. Acxiom believes in creating a 360º view of customers so that the company and its customers are as informed as they can be. This includes data points on every consumer in the United States as well as profiles of millions of businesses.

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This activity contains 5 questions.

Question 1.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 1


Question 2.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 2


Question 3.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 3


Question 4.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 4


Question 5.



 
To create paragraphs in your essay response, type <p> at the beginning of the paragraph, and </p> at the end.

End of Question 5





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