Managing the Business Enterprise
Multiple Choice

1 .       What type of strategy has as its purpose the determination of the firm's overall attitude toward growth and the way it will manage its businesses or product lines? 


2 .       What type of strategy takes place at the level of the business unit or product line and focuses on improving the company's competitive position? 


3 .       Which of the following is NOT a purpose of goal setting? 


4 .       Which type of goals are derived directly from a firm's mission statement? 


5 .       Changing consumer tastes, hostile takeover offers, and new government regulations that will limit a firm's potential to expand or grow are called: 


6 .       The process of analyzing a company's strengths and weaknesses is called: 


7 .       Which of the following is NOT a main component of planning? 


8 .       Which of the following management processes involves determining the best way to arrange a business's resources and activities into a coherent structure? 


9 .       Which of the following management processes involves monitoring a firm's performance to make sure that the firm is meeting its goals? 


10 .       In which level of management do managers spend most of their time working with and supervising the employees who report to them? 


11 .       Which area of management typically has plant managers and production supervisors? 


12 .       Which basic skills refer to a person's ability to think in the abstract, to diagnose and analyze different situations, and to see beyond the present situation? 


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