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Learning Objectives

After studying this chapter, you should be able to do the following:

  1. Describe how behavior is influenced by roles, norms and obedience.
  2. Summarize the principles and components of attribution theory.
  3. Define attitudes including a discussion of the relationship of attitudes to behavior and factors influencing attitudes.
  4. List and describe factors that influence an individual’s behavior in a group.
  5. Describe conditions that influence when a person is likely to dissent from a group or demonstrate altruistic behavior.
  6. Define ethnocentrism and explain its consequences.
  7. Explain the benefits and drawbacks to the use of stereotypes.
  8. Identify factors that lead to the formation and maintenance of prejudice.
  9. Discuss approaches for reducing prejudice and conflict between groups.





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