- Define the "self" and distinguish between the self-concept and self-esteem.
- Explain what self-knowledge is and where it comes from.
- Explain Western, Eastern and Southern countries cultural differences regarding the importance of a sense of self and self-concept.
- Describe how beliefs about our current and hoped-for selves are represented in memory, and discuss the emotional consequences of self-discrepancies.
- Explain the factors that affect self-regulation.
- Discuss the primary motives that affect how people engage in self-regulation.
- Describe social comparison theory, and indicate when people would engage in upward or in downward comparisons.
- Give examples of effective and ineffective strategies of self-presentation.
