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Donald A. Norman calls himself a "user advocate." Business Week calls him a "cantankerous visionary"–cantankerous in his quest for excellence. Upside Magazine named him one of the "Elite 100" for 1999. Dr. Norman brings a unique mix of the social sciences and engineering to bear on everyday products. He is a strong advocate of human-centered design and simplicity and perhaps best known for his book The Design of Everyday Things. Dr. Norman is cofounder of the Nielsen Norman Group, an executive consulting firm that helps companies produce human-centered products and services. Norman is also Professor of Computer Science at Northwestern University and serves as advisor and board member to numerous companies in high technology and consumer products and to nonprofit organizations in the area of policy and education. Norman has served as Vice President of the Advanced Technology Group at Apple Computer and as an executive at Hewlett Packard and UNext, a distance education company. He is Professor Emeritus at the University of California, San Diego, where he was founding chair of the Department of Cognitive Science and chair of the Department of Psychology. He is a trustee of the Institute of Design in Chicago, Illinois. Norman received a bachelor of science degree from the Massachusetts Institute of Technology and the master of science degree from the University of Pennsylvania, both in electrical engineering. His doctorate, from the University of Pennsylvania, is in psychology. In 1995, he received an honorary degree from the University of Padua, Italy.
Source: Don Norman's jnd website
Web Destinations
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Don Norman’s JND Website
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Departments of Cognitive Science and Psychology, UCS, Don Norman, "Human-Centered Design"
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animatedsoftware.com, Russell Hoffman, Interview with Donald Norman
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Elearningpost.com, Exclusive Interview with Donald Norman: We Talk to Donald Norman on Learner-Centered Design and Other Relevant IssuesFebruary 15, 2001.
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Interactions Online, John Rheinfrank, "A Conversation with Don Norman"
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ABC News, Michael J. Martinez, "Making the Box Go Away"
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