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Readings William Lutz, "With These Words I Can Sell You Anything" Web Destinations Jeffrey Schrank, "The Language of Advertising Claims" Edward F. McQuarrie, David Glen Mick, "Figures of Rhetoric in Advertising Claims" "The Language of Advertising" Advertising Age, "Top Ten Slogans of the Century" Copyright © 1995-2008, Pearson Education, Inc., publishing as Pearson Prentice Hall Legal and Privacy Terms