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Rob Walker, "Diet Coke's Underwear Strategy"


Brittany Gray was a freshman at Virginia Commonwealth University in Richmond when she wrote this analysis of a “Hanes Her Way” ad in 2001; Rob Walker is a columnist for Slate magazine who writes frequently about advertising (2001). In both of these pieces, the two authors read their ads through the lens of the familiar vs. fantasy.



Web Destinations
dietcoke.com


Diet Coke Resources


Advertisementave.com, Diet Coke Ads


The Joy of Pepsi


Library of Congress, "50 Years of Coke Ads"
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