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Malcolm Gladwell is a writer for The New Yorker. He is also author of The Tipping Point: How Little Things Can Make a Big Difference. The focus of his writing has been an analysis of the emergence and development of fashion trends, and their relation to advertising.
Web Destinations
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"White Trash: The Construction of an American Scapegoat"
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Coolhunt.net, Streetwear Everywhere
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Salon.com, "Idea epidemics"
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http://www.suck.com/daily/97/03/26/3.html
"Too Cool for School?"
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The Word Spy: Coolhunter
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Youth Intelligence.com, "How to Totally Know What's Cool"
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