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Chapter 11

True or False

True or False

This activity contains 10 questions.

	The company bulletin board is one important source of employee communications.    True  False

	Your author recommends that public relations departments not produce company videos unless they are of "broadcast quality."    True  False

	One way to manage the grapevine is to enforce a no-gossip policy.    True  False

	The employee bulletin board is the most beneficial form of research on which to lay the groundwork for effective employee communications.    True  False

	Most research on employee opinion finds evidence of a "trust gap" between management and workers.    True  False

	Today's employees are younger, less ambitious, less loyal, and more complacent than previous generations of employees.    True  False

	When communicating with employees, managers and supervisors assume that workers want only good news about their job performance.    True  False

	In the twenty-first century, public relations professionals must seize the initiative to foster the open climate that employees want and the two-way communications that organizations need.    True  False

	When setting up Intranets, communicators should first set clear goals and then control content.    True  False

	Public relations practitioners should become proficient in desktop publishing, since it enables professionals to produce newsletters at their own desks.    True  False

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