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Chapter 11

Multiple Choice

Multiple Choice

This activity contains 10 questions.

	Whether using conventional print or desktop publishing, an internal newsletter editor must consider which of the following steps in approaching the task?   An editor must assign and enforce rigid copy deadlines on contributors so that the newsletter comes out in a timely fashion. Deadline slippage can’t be tolerated if the newsletter is to be respected. An editor must be just that: a critic of sloppy writing, a student of forceful prose, a motivator to improve copy style. This is especially true now that the computer does at least part of the job for you. However, spell check isn’t foolproof, especially when it comes to context. An editor, particularly a desktop editor, must also make the final decisions on the format of the newsletter: how long articles should run, where to put photos, how to crop artwork, what headlines should say, and so on. All of these answers.

	Which of the following is NOT an important reason for the increase in employee communication in the new millennium?   Employee loyalty is high, and organizations want to keep it that way. The widening gulf between the pay of senior officers and common workers mandates that organizations be sensitive to employee communications. The move towards globalization has increased focus on internal communications. Organizations value the "intellectual capital" of their employees.

	When communicating with employees, a smart organization will   use the grapevine, since it is believed. try to differentiate messages and communications to reach numerous employee subgroups. be open and respectful to employees. b and c. all of these answers.

	The chapter gives five principles that are essential in effective employee communication, including   offering financial incentives to promote employee morale. explaining what decisions have been made but not confusing matters with discussions about how they were made. encouraging and recognizing employee effort. always communicating a positive message regardless of circumstances.

	The key to good employee communication is   establishing credibility. providing heathy incentives. producing high quality products. all of these answers.

	Research indicates that trust in organizations would increase if management   communicated with employees earlier and more frequently. demonstrated trust in employees by sharing both bad and good news. involved employees by asking for their ideas and opinions. all of these answers.

	Effective employee communication strategies consist of five elements, which include   avoiding the use of humor, since it can be misunderstood. regular surveys of employee attitudes. publishing the employee newsletter in several languages. hearing news from public relations practitioners, not from immediate supervisors. all of these answers.

	Generally speaking, as an employee communication tactic, online communication   is growing and may replace more traditional modes of communication in the future. is the most heavily used medium for communicating with employees. is not as well accepted as expected since employees prefer to touch paper as they read. could be a valuable resource, but few companies will commit to the necessary infrastructure.

	Jane is reading something from her company that includes a letter from her CEO, a description of the company, staff financial highlights, and an article about the last company picnic. Most likely, she is reading   her company's monthly newsletter. a long memo. her company's employee annual report. her company's regular annual report.

	Ninety percent of workers say that they want communication about their work and the company to come from   their supervisors. the company newsletter. the most convenient and appropriate media. the public relations or human resource department.

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