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True or False



 This activity contains 10 questions.

Question 1.
The chapter opens with an example of Hwang Woo-suk to illustrate the public relations perils and pitfalls of poor research.

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End of Question 1


Question 2.
Research is the systematic collection and interpretation of information to increase understanding.

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Question 3.
Both public relations and advertising can control the messages they convey.

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Question 4.
Applied research can be strategic, evaluative, or theoretical.

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Question 5.
Surveys are designed to reveal attitudes and opinions.

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Question 6.
Simple random samplings are used to survey different population segments.

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Question 7.
A Delphi panel is a group of experts interviewed one time to quickly research a hypothesis.

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Question 8.
Interviews can be conducted by telephone, mail, or the Internet.

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Question 9.
Maria needs to know why a client's employees seem to be working at cross-purposes. Her most effective research strategy is an unobtrusive content analysis.

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Question 10.
Internet search engines, such as AltaVista and Yahoo!, are extremely valuable to a public relations researcher because they are up-to-date and often free.

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