Multiple Choice

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Chapter 6

Multiple Choice

This activity contains 10 questions.

In the study of ethics, most people

	believe ethics to be easy to define: ethics are decisions about right and wrong.
	believe that they are more ethical than their fellow workers.
	are somewhat uncertain about what ethics are and how to define the term.
	think society's institutions send clear signals about what is right and wrong.

According to Howard J. Rubenstein, one of the greatest challenges facing public relations professionals is

	unethical behavior by their high-tech clients.
	unethical behavior by their business and industry clients.
	a public perception of them as unethical.
	all of these answers.

_____ is the norm that holds all social institutions responsible for its members' behavior.

	Social responsibility
	Public communications
	Management by objectives
	Cognitive dissonance

An organization's public image is determined by

	its marketing efforts.
	its goods, services, and persona as a corporation.
	its employees' job satisfaction and public philanthropy.
	its financial stability and longevity.

The text defines "ethics" as

	a personal choice between right and wrong.
	the standards followed in relationships.
	an individual's adherence to a professional code of conduct.
	one's professional belief system.

The central value(s) of the professional codes of the Public Relations Society of America and the International Association of Business Communicators is/are

	allegiance to the client's needs.
	the equality between men and women.
	honesty and fairness.
	loyalty to the professional organization over the client.

A Roper study found that

	66% of a representative sample of Americans felt that unethical practices were uncommon in the business industry.
	2% of a representative sample of Americans felt that unethical practices were common in the business industry.
	62% of a representative sample of Americans felt that unethical practices were uncommon in the business industry.
	none of these answers are true.

Companies have adopted ethical codes of conduct

	to build public confidence in them.
	to lower costs.
	because a court settlement required companies to do so.
	to accomplish all of the above.

Studies seem to indicate that companies that practice social responsibility

	are more profitable and successful over time than those that do not.
	do so as an afterthought.
	tend also to be very concerned about the environment.
	are sued more often than those that do not practice social responsibility.

In a survey among business professionals, public relations was rated _____ among occupations in terms of ethics.

	first
	second
	before accounting
	near the bottom

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