Table of Contents
Practice of Public Relations, 10/e CW
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Chapter 1: What Is Public Relations, Anyway?
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 2: The Growth of Public Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 3: Communication
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 4: Public Opinion
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 5: Management
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 6: Ethics
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 7: The Law
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 8: Research
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 9: Print Media Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 10: Electronic Media Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 11: Employee Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 12: Multicultural Community Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 13: Government Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 14: Consumer Relations
Objectives
Multiple Choice
True of False
Essay Questions
Video Cases
Chapter 15: International Relations
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 16: Public Relations Writing
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 17: Integrated Marketing Communications
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 18: Public Relations and the Internet
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
Chapter 19: Crisis Management
Objectives
Multiple Choice
True or False
Essay Questions
Video Cases
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