Table of Contents
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Chapter 1: What Is Public Relations, Anyway?
Chapter 2: The Growth of Public Relations
Chapter 3: Communication
Chapter 4: Public Opinion
Chapter 5: Management
Chapter 6: Ethics
Chapter 7: The Law
Chapter 8: Research
Chapter 9: Print Media Relations
Chapter 10: Electronic Media Relations
Chapter 11: Employee Relations
Chapter 12: Multicultural Community Relations
Chapter 13: Government Relations
Chapter 14: Consumer Relations
Chapter 15: International Relations
Chapter 16: Public Relations Writing
Chapter 17: Integrated Marketing Communications
Chapter 18: Public Relations and the Internet
Chapter 19: Crisis Management
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