After completing this chapter you should be able to:
- Explain the role of self-report measures in behavioral and social research.
- Describe three important issues to consider when using self-report measures.
- Compare and contrast open-ended and fixed-choice measures.
- Discuss how projective tests and personality inventories are used.
- Discuss the different types of rating scales that can be used in self-report measures.
- Identify potential rating errors and discuss how they can be controlled.
- Explain the purpose of semantic differentials, Likert scales, and Thurstone scales.
- Discuss when a questionnaire is used in research, and how it should be constructed.
- Describe how face-to-face and telephone interviews are done.
- Explain the use of behavioral diaries in research.
