Comprehension Quiz

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Chapter 24

Chapter Authors

Zwelling, Marc "The Blended Economy"

Comprehension Quiz

This activity contains 5 questions.

What, according to Zwelling, is the traditional way to innovate?

To do the job faster than othersTo carve a specialized nicheTo respond to market trends

The author of this essay defines “blending” as the opposite of

mass market. specialization. product categories.

In the job market, “blending” refers to the vast potential to create opportunities by

responding to existing demands.learning about economic trends.combining apparently unrelated occupations.

According to Zwelling, a blended career opportunity refers to

responding to market trends.stacking one degree on another.mixing and matching dissimilar occupations.

Blended jobs, according to Zwelling, triggers thinking about

market trends.management change. ways to add value to products and services.

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