Objectives

The use of graphic design as an important means of communication is well established. Graphic design creates interest in products and ideas. In order for the graphic designers to reach their target audience they must have an understanding of typography and symbols. In this chapter we are introduced to the practices employed by designers.

After reading this chapter, you should be able to:

• Discuss the history of typography.
• Discuss type and the different varieties of type.
• Discuss the use of symbols in graphic design.
• Explain what a logo is.
• Cite examples of designers.