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Behavioral Neuroscience
Process of Discovery

The Process of Discovery - Putting research into context and giving it the human face of a real psychologist.

Saul Kassin interviewed dozens of psychology's pioneering researchers to find out how they became interested in psychology; how they came up with their important discoveries; how their discoveries influence the field today; and “what's their prediction” on where psychology is headed. You can read many of them throughout the text, but below are 8 additional “Process of Discovery” essays that are available on the Essentials of Psychology Companion Website.

Chapter 2: Mark R. Rosenzweig, University of California at Berkeley, “How experience molds the plastic brain”

Chapter 4: John A. Bargh, Yale University, “Influence without awareness”

Chapter 5: Arthur S. Reber, Brooklyn College, City University of New York, “Implicit Learning”

Chapter 7: Claude M. Steele, Stanford University, “Stereotype Threat Effects”

Chapter 9: Stephen J. Ceci, Cornell University, “Suggestibility effects in children”

Chapter 10: Edward Diener, University of Illinois, Champaign, “Subjective well-being”

Chapter 11: Robert Cialdini, Arizona State University, “How to Influence People”

Chapter 11: Mahzarin R. Banaji, Harvard University, “The Implicit Association Test”



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