Multiple Choice

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Chapter 6

Multiple Choice

This activity contains 10 questions.

Media have long been referred to as America’s __________ branch of government.

firstsecondfourththird

Mass media refers to:

television, newspapers, magazines, radio, books, recordings, motion pictures, and the Internet.all television.the Internet.all newspapers.

The definition of "newsmaking" is:

subliminal advertising on political commercials.the creation of false news stories.deciding what events, topics, presentations, and issues will be given news coverage.the power of important political figures to create news.

The real power of media lies in their ability to:

be immensely profitable.uncover scandal.create name recognition for political figures.set the political agenda for the nation.

Which of the following is rated as the most believable medium of communication?

televisionnewspapersInternetradio

Which of the following is NOT a common theme in news stories?

good guys versus bad guyslittle guys versus big guyspositive news storiesappearance versus reality

Which of the following is a power of the media in politics?

agenda settingsocializingpersuadingall of the above.

Reporters view themselves as ________ of the public trust.

watchdogsmuckrakerskingmakersmentors

In which media do conservatives dominate?

televisionInternetradionewspapers

The average sound bite lasts

less than 8 seconds.half a minute.more than one minute.approximately twenty seconds.

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