Objectives

After studying Chapter 9, your students should be able to:

1. Define internal and employee communication as a part of the public relations function, using the basic elements of the definition of public relations.
2. Argue convincingly for the importance of the internal relations function.
3. Discuss the impact of organizational culture on internal communication.
4. Explain the differences between participative and authoritarian organizational cultures, and how each affects internal communication.
5. Explain the major goals of employee communication.
6. Discuss some of the major challenges intrinsic to internal; relations.
7. Describe many media used for communicating with internal publics.
8. Outline basic guidelines for building good internal relations and working with various internal publics.