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Chapter 5

Multiple Choice

Multiple Choice

This activity contains 7 questions.

	The primary goal of any profession should be   to advance the profession. to show a profit. to serve the client. to protect the client.

	The term "fiduciary relationship" means   providing a good or service for a fee. an employer-employee relationship. entrusting your possessions to a professional. entrusting yourself, your reputation, and your possessions to a professional who is obligated to act in your best interest.

	Public relations practitioners hold a privileged position in society because   they do socially valuable work. they are licensed and insured. they have the trust and confidence of both the profession and the public. All of the above. a and c.

	Which of the following is NOT a major positive outcome of socially responsible public relations?   Public relations improves organizations' conduct by stressing the need for public approval. Public relations gains advantages for and promotes special interests. Public relations serves the public interest by articulating all points of view in a public forum. Public relations improves professional practice by enforcing ethical conduct.

	The literature serving the field includes   PRSA’s Public Relations Tactics. IABC’s Communications World. Journal of Public Relations Research. Public Relations Review. All of the above.

	Licensing public relations practitioners raises three major legal issues. Which of the following is NOT an issue?   the right of individuals to pursue occupations without unjustified state interference. the right to free expression. the right to protection against abusive communication. states' right to regulate occupations.

	The largest professional organization was formed in 1947 and is   the Public Relations Society of America (PRSA). International Public Relations Association. the International Association of Business Communicators (IBAC). Institute of Public Relations.

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