After studying Chapter 4, your students should be able to:
- Use examples to illustrate how the development of public relations has occurred during attempts to mobilize public opinion in struggles for power and to promote change.
- Name major historical leaders in public relations and describe their respective contributions to the development of public relations and to current practice.
- Trace the evolution of public relations from its American beginnings to modern practice.
- Cite the origins of some of today's principles and techniques that guide public relations practice.