Table of Contents
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Chapter 1: Introduction to Contemporary Public Relations
Chapter 2: Practitioners of Public Relations
Chapter 3: Organizational Settings
Chapter 4: Historical Origins
Chapter 5: Ethics and Professionalism
Chapter 6: Legal Considerations
Chapter 7: Theoretical Underpinnings: Adjustment and Adaptation
Chapter 8: Communication and Public Opinion
Chapter 9: Internal Relations and Employee Communication
Chapter 10: External Media and Media Relations
Chapter 11: Step One: Defining Public Relations Problems
Chapter 12: Step Two: Planning and Programming
Chapter 13: Step Three: Taking Action and Communicating
Chapter 14: Step Four: Evaluating The Program
Chapter 15: Business and Industry Public Relations
Chapter 16: Government and Public Affairs
Chapter 17: Nonprofits, Trade Associations, and Nongovernmental...
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