1. Define an attitude, and be able to distinguish between cognitively, affectively, and behaviorally based attitudes (pp. 217-220).
2. Describe how attitude strength is related to attitude accessibility and attitude change (pp. 220-222).
3. Describe how cognitive dissonance can influence attitude change (pp. 222-223).
4. Distinguish between the Yale approach to attitude change and the Elaboration Likelihood Model (pp. 223-230).
5. Define the central and peripheral routes to persuasion and understand when each is most likely to be activated (pp. 225-235).
6. Define Need for Cognition and explain its role in attitude change (pp. 227-229).
7. Explain how emotion can influence attitude change (pp. 230-235).
8. Describe the conditions under which people are resistant to attitude change (pp. 235-237).
9. Describe the different variables predicting spontaneous and deliberative behaviors (pp. 238-240).
10. Describe the concept of subliminal advertising and understand social psychological research on subliminal processing of information (pp. 243-246).

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