Attitudes and Attitude Change:...
Learning objectives for Chapter 7
- Define an attitude, and be able to distinguish between cognitively, affectively, and behaviorally based attitudes (pp. 217-220).
- Describe how attitude strength is related to attitude accessibility and attitude change (pp. 220-222).
- Describe how cognitive dissonance can influence attitude change (pp. 222-223).
- Distinguish between the Yale approach to attitude change and the Elaboration Likelihood Model (pp. 223-230).
- Define the central and peripheral routes to persuasion and understand when each is most likely to be activated (pp. 225-235).
- Define Need for Cognition and explain its role in attitude change (pp. 227-229).
- Explain how emotion can influence attitude change (pp. 230-235).
- Describe the conditions under which people are resistant to attitude change (pp. 235-237).
- Describe the different variables predicting spontaneous and deliberative behaviors (pp. 238-240).
- Describe the concept of subliminal advertising and understand social psychological research on subliminal processing of information (pp. 243-246).