1 .		A brand is defined as a name, logo or symbol that identifies a company's products or services. [Hint]  True  False
2 .		It is easier for Internet-only business to develop a brand that customers trust and value. [Hint]  True  False
3 .		Secondary research is any form of research done by an outside consulting company and not done directly by a company in house. [Hint]  True  False
4 .		The reach of a marketing campaign is defined as the number of people that respond to an advertisement. [Hint]  True  False
5 .		An example of a promotion is the frequent-flyer miles program. [Hint]  True  False
6 .		Web site traffic is the most important key to success. [Hint]  True  False
7 .		ID cards are passwords that allow users to log onto a Web site. [Hint]  True  False
8 .		Cookies reside on an individual's hard drive. [Hint]  True  False
9 .		Businesses can charge other companies for placing an ad on their Web site as a way of earning additional income. [Hint]  True  False
10 .		In most Internet advertising systems, advertisers must pay for an advertisement regardless of whether it is actually is viewed or not. [Hint]  True  False
11 .		A meta tag is an Java tag that contains information about a Web page. [Hint]  True  False
12 .		A spider reads meta tags, determines the relevance of Web page information and keywords and then ranks the site according to its findings. [Hint]  True  False
13 .		Affiliate programs can increase Web-site traffic. [Hint]  True  False
14 .		Crisis management occurs when a company is under attack from other companies in a hostile takeover situation. [Hint]  True  False
15 .		Press releases are used to announce only a companies annual earnings and financial reports. [Hint]  True  False
16 .		It is less expensive to keep current customers happy than it is to acquire new ones. [Hint]  True  False
17 .		CRM stands for Consumer Retail Marketing. [Hint]  True  False
18 .		iCRM stands for internal customer relationship management and is used to deal with customer issues within a company rather than outsourcing the issues to a private consulting firm. [Hint]  True  False
19 .		Transaction support refers to the tracking and recording of all sales made. [Hint]  True  False