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e-Business & e-Commerce
True or False Quiz 1

On-line Study Guide – An interactive online study guide for students that contains a wide variety of problems and practice quizzes complete with solutions developed to mirror the contents of the text. Immediate feedback helps students develop effective problem solving strategies.

Note: This quiz covers sections 38.1 - 38.3.

1 .       In the short history of e-business and e-commerce, events have demonstrated that successful e-businesses are those that can recognize the needs of their target audiences and match those needs with relevant content. [Hint]

 
 


2 .       E-business refers to aspects of online business involving exchanges among customers, business partners and vendors. [Hint]

 
 


3 .       The term 24/7 means 24 hours a day, 7 days a week. [Hint]

 
 


4 .       Personalization refers to greeting customers as soon as they enter a business's Web site so that they feel welcomed at the site. [Hint]

 
 


5 .       The storefront model is a basic form of e-commerce in which the buyer and the seller interact indirectly through independent sales Web sites. [Hint]

 
 


6 .       To conduct storefront e-commerce, merchants must market their sites to potential customers through various types of media. [Hint]

 
 


7 .       Shopping carts allow users to store items in layaway for later purchase. [Hint]

 
 


8 .       Merchant databases only store product and shipping information. [Hint]

 
 


9 .       Amazon.com is one of the most popular merchant sites that use shopping-cart technology. [Hint]

 
 


10 .       Internet users can assume the role of either bidder or seller in an online auction. [Hint]

 
 


11 .       Sellers might set the opening bid lower than the reserve price in order to limit the number of bids. [Hint]

 
 


12 .       Auction sites do not require a payment from the participating parties when a transaction is completed. [Hint]

 
 


13 .       Portal sites force consumers to flip through multiple locations rather than having all the information in a central location. [Hint]

 
 


14 .       Portals have many advantages for consumers such as assisting users in collecting product information, thus facilitating comparison-shopping. [Hint]

 
 


15 .       Horizontal portals are specific portals that offer a great deal of information pertaining to a single area of interest. [Hint]

 
 


16 .       The name-your-price business model empowers customers by allowing them to state the price they are willing to pay for products and services. [Hint]

 
 


17 .       The comparison-pricing model is designed to sell products to groups of people in a single transaction, thus reducing cost per person. [Hint]

 
 


18 .       Bartering means offering one item in exchange for another. [Hint]

 
 


19 .       Final agreements in a bartering transaction involve only products. [Hint]

 
 


20 .       A turnkey solution is a prepackaged business solution. [Hint]

 
 






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