According to the Boston Consulting Group, the cost of acquiring a new online customer is approximately $34, whereas marketing to a current customer through the Internet costs around $7.*
* B. Thompson, "Keeping Customers Is Smart and Profitable," Business Week Special Advertising Section, July 3, 2000
38.3
According to an ongoing study conducted by the Gartner Group, only a small percentage of online retailers offer a payment option for items priced under $10.*
* M. Solomon, "Micropayments," Computerworld 1 May 2000: 62.
38.4
Analysts estimate that approximately 2.6 billion files per month are downloaded illegally from the Internet.*
* S. Scalet, "The Pirates Among Us," CIO, April 15, 2003, pp. 87–92.
