| 38.1 |
Introduction |
| 38.2 |
e-Business Models |
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38.2.1 Storefront Model |
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38.2.2 Shopping-Cart Technology |
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38.2.3 Auction Model |
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38.2.4 Portal Model |
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38.2.5 Name-Your-Price Model |
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38.2.6 Comparison-Pricing Model |
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38.2.7 Bartering Model |
| 38.3 |
Building an e-Business |
| 38.4 |
e-Marketing |
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38.4.1 Branding |
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38.4.2 Marketing Research |
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38.4.3 e-Mail Marketing |
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38.4.4 Promotions |
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38.4.5 Consumer Tracking |
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38.4.6 Electronic Advertising |
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38.4.7 Search Engines |
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38.4.8 Affiliate Programs |
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38.4.9 Public Relations |
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38.4.10 Customer Relationship Management (CRM) |
| 38.5 |
Online Payments |
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38.5.1 Credit-Card Payment |
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38.5.2 Digital Cash and e-Wallets |
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38.5.3 Micropayments |
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38.5.4 Smart Cards |
| 38.6 |
Security |
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38.6.1 Public-Key Cryptography |
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38.6.2 Cryptanalysis |
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38.6.3 Key Agreement Protocols |
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38.6.4 Key Management |
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38.6.5 Secure Sockets Layer (SSL) |
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38.6.6 WTLS |
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38.6.7 IPSec and Virtual Private Networks (VPNs) |
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38.6.8 Security Attacks |
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38.6.9 Network Security |
| 38.7 |
Legal Issues |
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38.7.1 Privacy |
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38.7.2 Defamation |
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38.7.3 Sexually Explicit Speech |
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38.7.4 SPAM |
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38.7.5 Copyright and Patents |
| 38.8 |
XML and e-Commerce |
| 38.9 |
Introduction to Wireless Technology and m-Business |
| 38.10 |
m-Business |
| 38.11 |
Identifying User Location |
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38.11.1 E911 Act |
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38.11.2 Location-Identification Technologies |
| 38.12 |
Wireless Marketing, Advertising and Promotions |
| 38.13 |
Wireless Payment Options |
| 38.14 |
Privacy and the Wireless Internet |
| 38.15 |
Web Resources |
