1 .		SWOT is an example of a ______ analysis. [Hint]
2 .		In a competitor profitability analysis, it is not recent profit, revenues and costs that are of interest particular interest. It is the ______ structure. [Hint]
3 .		A ______ profitability analysis is essentially an abbreviated profit and loss account for each customer. [Hint]
4 .		Value based management is encouraged by the fact that businesses are now in a much more competitive position for ______ funds than they were in the past. [Hint]
5 .		Shareholder value analysis is based on the idea that a business is, in effect, a portfolio of ______ projects. [Hint]
6 .		In SVA, the cash flows used to measure total business value are the ______ cash flows [Hint]
7 .		In SVA, shareholder value is total business value less the market value of ______ capital. [Hint]
8 .		Economic value added (EVA®) is based on the idea of ______ profit. [Hint]
9 .		An advantage of using EVA® over SVA is that it is based on the existing ______ ______ systems. [Hint]
10 .		There are ______ main areas where objectives are set, when using a balanced-scorecard approach. [Hint]
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