Welcome to the companion website to accompany Marketing Essentials in Hospitality and Tourism: Foundations and Practices by Shoemaker and Shaw. This website provides a review of the main concepts presented in the text through quizzes with immediate feedback. Essay questions that help you understand and master these concepts are also provided.
Instructors: Click on the link below to access downloadable instructor resources. The resources are access code protected.
If you do not have an access code for Prentice Hall's Instructor Resource Center, you can register online or contact your Prentice Hall representative.
Please note that not all instructor resources for a title may be available for download.
Click here to access the online instructor resources for this text.
