Table of Contents
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Chapter 1: Hospitality Management Strategies in Perspective
Chapter 2: External and Internal Driving Forces
Chapter 3: Strategy Selection and Positioning
Chapter 4: Business Development Strategies
Chapter 5: Financial Strategies
Chapter 6: Brand Strategy and Management
Chapter 7: Marketing Strategies
Chapter 8: Sales Strategies
Chapter 9: Customer Service and Quality Strategies
Chapter 10: Human Resource Management Strategies
Chapter 11: Technology Management and Applications
Chapter 12: Purchasing Concepts
Chapter 13: Risk Management
Chapter 14: Crisis Management
Chapter 15: Communications and Public Relations
Chapter 16: The Strategic Planning Process
Chapter 17: Organizational and Operational Concepts
Chapter 18: Leadership Profiles
Chapter 19: Course Exams
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