As the hospitality industry has evolved from individually owned and developed enterprises to public global corporations, management strategies have also changed. While we still see the entrepreneur launching new brands and service concepts, the focus is on revenue per available customer and earnings per share. The industry and management strategies remain dynamic. Macro trends such as labor availability, new technologies, economic ups and downs, terrorism and security, and globalization, to name a few, are and will continue to have substantial impact on management strategies.

The text and online support provide a perspective on how and why management strategies are changing. They examine the external and internal “driving forces” behind the changes. Focal points include strategy selection and positioning and business development techniques and options. The material also provides insight into the strategic planning process and emerging organizational and operating concepts.

This text and support materials take a global focus on the industry. They focus on disciplines and concepts that impact and have applicability to all sections of the industry. Through the many examples, mini cases, and illustrations, key managerial strategies are delineated for brands, customer service, communications, crisis management, finance, human resources, marketing, purchasing, operations, risk management, organizational concepts, sales and technology. All major sectors of the hospitality industry are covered. They include: include: food service, gaming, lodging, and most all travel and tourism related segments.

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