Table of Contents
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Chapter 1: Introduction: Marketing for Hospitality and Tourism
Chapter 2: Service Characteristics of Hospitality and Tourism Marketing
Chapter 3: The Role of Marketing in Strategic Planning
Chapter 4: The Marketing Environment
Chapter 5: Marketing Information Systems and Marketing Research
Chapter 6: Consumer Markets and Consumer Buying Behavior
Chapter 7: Organizational Buyer Behavior or Group Markets
Chapter 8: Market Segmentation, Targeting, and Positioning
Chapter 9: Designing and Managing Products
Chapter 10: Internal Marketing
Chapter 11: Building Customer Loyalty through Quality
Chapter 12: Pricing Products: Pricing Considerations, Approaches, and...
Chapter 13: Distribution Channels
Chapter 14: Promoting Products: Communication and Promotion Policy...
Chapter 15: Promoting Products: Public Relations and Sales Promotion
Chapter 16: Professional Sales
Chapter 17: Electronic Marketing: Internet Marketing, Database...
Chapter 18: Destination Marketing
Chapter 19: Next Year’s Marketing Plan
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