1 .		A clear ___________ acts as an "invisible hand" that guides people in the organization. [Hint]   strategy statement   policy statement   mission statement   functional statement
2 .		Questions such as "what is our business?" and "who is the customer?" are generally answered in a company's__________. [Hint]   objectives   plan   portfolio   mission statement
3 .		All of the following statements are true, except? [Hint]   SBU stands for Strategic Business Unit.   An SBU can be a single business or collection of related businesses.   An SBU can not be planned for separately from the rest of the company.   An SBU has its own set of competitors.
4 .		The decision to increase an SBU's short-term cash flow regardless of the long-term effect is an example of: [Hint]   building   harvesting   holding   divesting
5 .		Which of the following is not one of the scopes to be included in a corporate mission statement? [Hint]   vertical scope   competencies scope   market-segment scope   shareholder scope
6 .		Under the BCG growth-share matrix, high-share businesses or products are called: [Hint]   stars   cash cows   question marks   dogs
7 .		If a company makes the decision to phase out an SBU and use the resources elsewhere in the company, this decision is called a _______ strategy. [Hint]   build   harvest   hold   divest
8 .		According to the growth-share matrix portfolio evaluation model, a company's SBUs can be evaluated in terms of their: [Hint]   market growth rate and their relative profitability   market growth rate and their expansion curve tendency   market growth rate and relative market share   structure and target markets
9 .		Under the product/market expansion grid, the strategy of finding new markets for current products is called: [Hint]   product development   market development   market penetration   diversification
10 .		When a hotel company acquires one of its suppliers it is called: [Hint]   forward integration   backward integration   horizontal integration   concentric integration