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Welcome
PART ONE: INTRODUCTION
Chapter 1: A Preliminary Exploration
PART TWO: EXTERNAL ENVIRONMENTS
Chapter 2: Economic Environments
Chapter 3: Social Environments
Chapter 4: Casino Management and Politics
Chapter 5: Legal Environments
PART THREE: EXTERNAL ENVIRONMENTAL INFLUENCES
Chapter 6: Consumer Behavior
Chapter 7: Development of Corporate Culture and Technology
Chapter 8: Historical Development Reflects the Changing Competitive...
PART FOUR: INTERNAL CONTROL
Chapter 9: Product: Games and Statistics
Chapter 10: Product—Organization
Chapter 11: Pricing—Revenue Control
Chapter 12: Pricing: Comps and Credit
Chapter 13: Location and Transportation
Chapter 14: Promotions
PART FIVE: FUTURE
Chapter 15: Future of Gaming
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