What Is Customer Service?
Learners will be able to:
- Define customer service.
- Explain why excellent customer service is rare.
- List the five basic needs of customers.
- Indicate how the needs of customers apply to both internal and external customers.
- Describe the costs of losing a customer.
- Relate customers expectations about price to their expectations of service.
- List the components of complaint and complimentary letters.
- Define customer attributes.