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Agritechno

Information for New Investors: Defining the Terms

Case Objectives


Synopsis

Lev Andropov and Teresa Cox, geneticists with Agritechno, are working in Andropov’s lab. Jaylen Castillo, part of the Agritechno Product Development program and liaison to Andropov’s lab, comes to the lab to tell Lev and Theresa that Agritechno wants to push into a broader fruit and vegetable market and needs some information from Teresa and Lev to develop some promotional materials.

Discussion Questions

  1. Why does Jaylen ask Drs. Andropov and Cox to write the definitions instead of writing them herself?

  2. What information does Dr. Cox request that might assist her and Dr. Andropov in writing the definitions?

  3. Should Dr. Andropov and Dr. Cox divide the terms and each write their own definitions? Why or why not?

Writing Prompts

  1. Write and design a one-page definition of transgenic that Jaylen can use in the marketing materials she is preparing.

  2. Write and design a one-page definition of hybrid that Jaylen can use in the marketing materials she is preparing.

  3. Write and design a one-page definition of organic that Jaylen can use in the marketing materials she is preparing.





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