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Ethnographic Designs
Chapter Objectives

By the end of this chapter, you should be able to:
  • Define ethnographic research and identify when to use it.
  • Distinguish among three types of ethnographic designs.
  • Identify a cultural theme in an ethnographic study.
  • List the characteristics of a culture-sharing group.
  • Explain the types of shared patterns of behaviors, beliefs, and language studied in an ethnography.
  • Describe several forms of ethnographic data collected during fieldwork.
  • Describe the three components of description, themes, and interpretation in ethnography.
  • Illustrate the aspects of context reported in ethnography.
  • Identify approaches ethnographers might use to document their reflexivity.
  • Identify steps in conducting an ethnography study.
  • List criteria useful for evaluating an ethnographic research report.



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