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1.1
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A. a site that deals almost entirely with one subject or theme
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1.2
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B. the cost an advertiser pays when someone actually clicks on the advertising link leading to his or her site
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1.3
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C. reciprocal banner display
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1.4
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D. small, usually square online ads that usually link to the Web site of the advertiser
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1.5
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E. appearance of an online page in a location where a user would be able to see and click on it
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