1 .		Charles has placed a link to Amazon.com on his Web site. When a visitor clicks on the link and then makes a purchase on Amazon.com, Charles receives a commission. This arrangement is called __________. [Hint]   an affiliation   a sponsorship   imaging   an impression
2 .		The directory where Kisha placed a link to her site offers to make the link bold and add stars. This is called _________. [Hint]   an enhancement   a dead link   illegal   a sponsorship
3 .		At Overture.com, Ben pays six cents every time a user enters the keywords "monitor repair in Cape Charles" and then clicks on the link to his site. Dolores just agreed to pay seven cents for the same service, and now the link to her site is displayed above the link to Ben's site when Overture.com displays the search results. Ben and Dolores are __________. [Hint]   popular   successful   bidding for position   enhancing their sites
4 .		A site owner can track the performance of an online ad by __________. [Hint]   getting data on impressions   getting data on click throughs   capturing referral data   All of the above.
5 .		Joan & Co. operates a Web site for selling scuba diving equipment. They have purchased advertising on a sophisticated site that displays their ad only to people who haves previously visited sites related to scuba diving. This way Joan & Co.'s ads are targeted to audiences interested in this sport. This type of advertising is called __________. [Hint]   affiliate advertising   a sponsorship   a scam   context-based advertising