1 .		In the context of Internet advertising, what is an "impression"? [Hint]   a user's clicking on an ad and going to the page of the advertiser   the appearance of an ad on a Web page where a Web visitor could see it   the perception of a Web visitor when he or she sees an ad on a Web page   the number of times that an ad is printed out on Web visitors' printers
2 .		Which of the following is a potential disadvantage of participating in a banner exchange? [Hint]   Banners can slow down the loading of a page.   Some banners will take visitors away from your site to some other site.   Adequate planning for banners on your site can increase your design costs.   All of the above.
3 .		George runs a bike rental service at Pismo Beach. Which of the following Internet locations would probably be the best place for George to advertise his bike rentals? [Hint]   a large news site, such as wallstreetjournal.com   a large bicycle manufacturer's site   a site called everyonenamedgeorge.com   a community Web site for Pismo Beach
4 .		Why are online magazines a good place for some Web sites to advertise? [Hint]   Online magazines are colorful and interesting.   Online magazines target specific audiences.   Online magazines have more visitors than any other type of Web site.   All of the above.
5 .		Which of the following might the owner of a small Web site consider as a location for advertising the site? [Hint]   CTR   ISP   IAB   ASP