Home

Chapter 6

multiple choice questions for Objective 4

multiple choice questions for Objective 4

This activity contains 14 questions.

	Which of the following is an advantage of using a questionnaire instead of an interview?   A questionnaire is typically less expensive A questionnaire is more efficient A larger sample can be surveyed using a questionnaire All of these

	A major disadvantage of mailed questionnaires can be   expense. non-responses. efficiency. effectiveness.

	A major advantage of a personal interview is   expense. non-responses. depth of responses. efficiency.

	Generally speaking a researcher should develop a questionnaire that is   attractive. brief. easy to respond to. all of these.

	The response format on an item requiring subjects to decide whether they strongly agree, agree, disagree, or strongly disagree to a statement is known as a   Likert scale Thurstone Guttman Free response

	Which of the following does NOT represent a structured item?   Likert Thurstone Checklist Free response

	Which of the following is an advantage of a structured item?   It is easily responded to. It is easily scored. It uses a consistent format across items. All of these.

	Which of the following is a characteristic of free-response items?   Results from free-response items take longer to analyze. Many participants tend not to answer free-response items. Free-response items allow participants to add information that was not directly requested. All of these

	Which of the following is a characteristic of a good item on a questionnaire?   It addresses a single concept. It avoids the use of jargon. It avoids leading the respondent. All of these.

	The purpose of a cover letter is to   discuss the purpose of the study. explain the reasons for responding. provide endorsements for the study. all of these.

	When responses are coded so that the researcher knows who returned or did not return a survey, the researcher can assure the respondent   anonymity. objectivity. subjectivity. confidentiality.

	One of the best ways to ensure the quality of your questionnaire is to   follow-up with respondents. proofread it several times. spell-check the document. pretest it in a pilot study.

	Which of the following should be used to increase the response rate of a mailed questionnaire after the deadline for returning it has a passed?   Send a reminder postcard. Send a second survey to non-respondents. Speak to several non-respondents on the telephone. All of these.

	Which of the following data analysis is meaningful when studying the results of questionnaires?   The total number of responses and the response rate The average scores per item The average subscale scores All of these

Copyright © 1995 - 2010 Pearson Education . All rights reserved. Pearson Prentice Hall is an imprint of Pearson . Legal Notice | Privacy Policy | Permissions