Data Collection
http://edis.ifas.ufl.edu/
This is a nice web site discussing three relevant issues: using observations as alternatives to direct questioning, selecting data collection techniques, and using focus groups. The first section contains some interesting perspectives on the advantages and disadvantages of using observations.
Interviews
http://trochim.human.cornell.edu/kb/intrview.htm
An excellent section of Trochim's web site that discusses the following aspects of interviewing: the role of the interviewer, training interviewers, materials needed, opening remarks, asking the questions, probing, recording responses, and concluding the interview.
Qualitative Data
http://trochim.human.cornell.edu/kb/qualdata.htm
Trochim's web page discussing interviews, direct observation, and written documents.
Qualitative Data Collection Methods
http://www.worldbank.org/poverty/impact/methods/qualita.htm
A discussion of in-depth interviews, observations, and document review as qualitative data collection techniques.