Case 1. Coca-Cola Zero
Case 2. Procter & Gamble: Crest Toothpaste
Case 3. Nick-N-Willy’s
Case 4. Red Bull
Case 5. Country Style Food Services Inc.
Case 6. Cineplex Galaxy Limited Partnership
Case 7. InterContinental Hotels Group PLC: Holiday Inn Division
Case 8. Unilever Canada: TAG Body Wash
Case 9. Toronto Blue Jays
Case 10. “Fit for Life” Fitness
Case 11. Ben & Jerry’s
Case 12. The Hockey Company/Reebok Canada
Case 13. Wendy’s Restaurants
Case 14. Mercedes-Benz Canada
Case 15. The Running Room

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